Welcome to
Constructing Brands

with your host Eric Lanel

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The building materials industry impacts our world in ways that many people will never realize. We identify and solve the challenges that developers, contractors, architects, designers and facilities managers are facing with their building materials providers.

Welcome to the new season of Constructing Brands, where we honor the trailblazers of the industry. Join us for insightful discussions about their journey to success, exploring pivotal moments, strategies for overcoming challenges, and key insights that propelled them to where they stand today. Relax, tune in, and perhaps pick up a few lessons from these daring innovators who have embraced the challenge and emerged victorious.

Start Listening

Reboot Introduction

Reboot Episodes

Past Episodes

Stay informed about changes to the PPP loan. Listen for what every business owner needs to know now.
Stephen Katz
Episode 22

Featured Guest

Stephen Katz

Construction business coach, Shawn Van Dyke, tells us how building material companies can do a better job speaking to the construction industry
Shawn Van Dyke
Episode 21

Featured Guest

Shawn Van Dyke

Technology is changing the building materials industry. How can you set your business apart? Insights from a venture capitalist’s point of view.
Jesse Devitte
Episode 20

Featured Guest

Jesse Devitte

Develop products that create solutions for your target audience
Paul Titcomb
Episode 19

Featured Guest

Paul Titcomb

Get your brand noticed by Architects and Developers. Tips from President of commARCH Magazine
Dean Horowitz
Episode 18

Featured Guest

Dean Horowitz

Innovation and Ingenuity in the Building Materials Industry with the Managing Director at Carbontec
Stanley Fleyshman
Episode 17

Featured Guest

Stanley Fleyshman

Blue Foundry Bank CEO, James Nesci provides insights about the Paycheck Protection Program Phase 2
James Nesci
Episode 16

Featured Guest

James Nesci

Revisiting Your Lease Terms During COVID-19 with Debbie Myers
Debbie Myers
Episode 15

Featured Guest

Debbie Myers

About

Constructing Brands Podcast with Eric Lanel is the go-to resource for anyone in the building materials industry looking to stay ahead of the latest trends and strategies. Hosted by Eric Lanel, a leading expert in the field of sustainable building materials, the podcast delves into the key topics that are shaping the industry today. From sustainability and materials, to supply chain and the green movement, the podcast offers valuable insights and strategies for building a successful brand in the building materials industry.

One of the key themes of the podcast is sustainability. Eric and his guests explore the latest trends in sustainable building materials and how to build a brand that is aligned with the growing demand for green building. They discuss the latest innovations in materials and how to communicate the environmental benefits of your products to customers. They also delve into the importance of supply chain sustainability and how to ensure that your brand is not only environmentally friendly, but also socially responsible.

Another crucial aspect of the podcast is the materials landscape. Eric and his guests discuss the latest materials and trends in the building materials industry, such as advances in sustainable materials, like recycled plastic, wood products and engineered materials. They also explore the use of digital technologies, such as 3D printing and digital twinning, in the building materials industry and how they can be leveraged to create more efficient and sustainable building processes.

The podcast also focuses on the green movement and how it is impacting the building materials industry. Eric and his guests discuss the rise of green building standards, such as LEED and Living Building Challenge, and how they are driving the development of new sustainable building materials. They also explore the growing demand for products that are not only environmentally friendly, but also promote health and well-being, such as low-VOC paints and finishes.

Eric brings on guests who are experts in their field to get an understanding of the building materials landscape. From materials engineers, architects, sustainability experts, and industry leaders, the podcast features a diverse group of guests that offer valuable insights on the latest trends and strategies in the building materials industry.

The Constructing Brands Podcast with Eric Lanel is a valuable resource for anyone in the building materials industry looking to stay ahead of the latest trends and strategies. Whether you’re an entrepreneur, marketer, or professional in the building materials industry, you’ll find valuable insights and practical strategies for creating and growing a brand that stands out in today’s competitive market. Listen to the podcast now and start building your brand today.

Overall, the Constructing Brands Podcast with Eric Lanel is a must-listen for anyone in the building materials industry. With valuable insights and practical strategies, the podcast is an invaluable resource for entrepreneurs, marketers, and professionals in the building materials industry. Eric’s unique approach to branding in the building materials industry, which emphasizes sustainability, materials, supply chain, and the green movement, helps listeners understand the importance of building a brand that stands out in a competitive market. Not only does he share valuable insights on the fundamentals of branding in the building materials industry, but also feature industry experts who offer a wide range of perspectives on building and promoting a brand. So, tune in to the podcast and start building your brand today!