Welcome to
Constructing Brands

with your host Eric Lanel

Reboot Badge

The building materials industry impacts our world in ways that many people will never realize. We identify and solve the challenges that developers, contractors, architects, designers and facilities managers are facing with their building materials providers.

Welcome to the new season of Constructing Brands, where we honor the trailblazers of the industry. Join us for insightful discussions about their journey to success, exploring pivotal moments, strategies for overcoming challenges, and key insights that propelled them to where they stand today. Relax, tune in, and perhaps pick up a few lessons from these daring innovators who have embraced the challenge and emerged victorious.

Start Listening

Reboot Introduction

Reboot Episodes

Past Episodes

3 Effective Tips to get your product in front of resellers – Manufacturer Marketing
Kyle Bushoven
Episode 30

Featured Guest

Kyle Bushoven

Learn the top 3 things a builder looks for when selecting building products.
Matt Risinger
Episode 29

Featured Guest

Matt Risinger

Accelerate your business expansion by tapping into real estate investors. Tips from Executive Vice President at First American Title Insurance Company.
Jeffrey Greif
Episode 28

Featured Guest

Jeffrey Greif

How important is your end-user in your marketing mix?
Eric Lanel
Episode 27

Solocast

Eric Lanel

Get in front of architects. Tips for getting architects to try your product.
Scott Hoffman
Episode 26

Featured Guest

Scott Hoffman

Go beyond product development. What manufacturers need to know when marketing to their end – end consumer.
Craig Friedman
Episode 25

Featured Guest

Craig Friedman

Questions businesses need to ask NOW to save money on insurance.
Stan Hladik
Episode 24

Featured Guest

Stan Hladik

Do you have an effective product strategy in place? Listen for what you need to know to drive your business to the next level.
Eric Lanel
Episode 23

Solocast

Eric Lanel

About

Constructing Brands Podcast with Eric Lanel is the go-to resource for anyone in the building materials industry looking to stay ahead of the latest trends and strategies. Hosted by Eric Lanel, a leading expert in the field of sustainable building materials, the podcast delves into the key topics that are shaping the industry today. From sustainability and materials, to supply chain and the green movement, the podcast offers valuable insights and strategies for building a successful brand in the building materials industry.

One of the key themes of the podcast is sustainability. Eric and his guests explore the latest trends in sustainable building materials and how to build a brand that is aligned with the growing demand for green building. They discuss the latest innovations in materials and how to communicate the environmental benefits of your products to customers. They also delve into the importance of supply chain sustainability and how to ensure that your brand is not only environmentally friendly, but also socially responsible.

Another crucial aspect of the podcast is the materials landscape. Eric and his guests discuss the latest materials and trends in the building materials industry, such as advances in sustainable materials, like recycled plastic, wood products and engineered materials. They also explore the use of digital technologies, such as 3D printing and digital twinning, in the building materials industry and how they can be leveraged to create more efficient and sustainable building processes.

The podcast also focuses on the green movement and how it is impacting the building materials industry. Eric and his guests discuss the rise of green building standards, such as LEED and Living Building Challenge, and how they are driving the development of new sustainable building materials. They also explore the growing demand for products that are not only environmentally friendly, but also promote health and well-being, such as low-VOC paints and finishes.

Eric brings on guests who are experts in their field to get an understanding of the building materials landscape. From materials engineers, architects, sustainability experts, and industry leaders, the podcast features a diverse group of guests that offer valuable insights on the latest trends and strategies in the building materials industry.

The Constructing Brands Podcast with Eric Lanel is a valuable resource for anyone in the building materials industry looking to stay ahead of the latest trends and strategies. Whether you’re an entrepreneur, marketer, or professional in the building materials industry, you’ll find valuable insights and practical strategies for creating and growing a brand that stands out in today’s competitive market. Listen to the podcast now and start building your brand today.

Overall, the Constructing Brands Podcast with Eric Lanel is a must-listen for anyone in the building materials industry. With valuable insights and practical strategies, the podcast is an invaluable resource for entrepreneurs, marketers, and professionals in the building materials industry. Eric’s unique approach to branding in the building materials industry, which emphasizes sustainability, materials, supply chain, and the green movement, helps listeners understand the importance of building a brand that stands out in a competitive market. Not only does he share valuable insights on the fundamentals of branding in the building materials industry, but also feature industry experts who offer a wide range of perspectives on building and promoting a brand. So, tune in to the podcast and start building your brand today!