Welcome to
Constructing Brands
with your host Eric Lanel
"Welcome to Constructing Brands, the podcast that uncovers how industry leaders are transforming the built environment. I'm your host, Eric Lanel, and in each episode, we dive straight into the strategies, challenges, and game-changing insights that have propelled these visionaries to success. If you're ready to be inspired, gain practical takeaways, and hear the stories behind the brands shaping our world, you're in the right place. Let's get started!"
Start ListeningLatest Episode
From Legacy to Luxury: Kallista’s Vision with Alexander Dornbracht
Season 2
From Legacy to Luxury: Kallista’s Vision with Alexander Dornbracht
Stitching Success: How Romo Inc. Became a Textile Titan
Painting the Future: Wellness Meets Innovation
Rocky Mountain Hardware: Founder’s Journey of Creating Artisan Decorative Hardware
Nobilia’s Bold Move: Disrupting the U.S. Kitchen Market with European Furniture
Design Psychology: Understanding People to Create Soulful Spaces with Jennifer Bertrand
Season 1
Hear what criteria a top design firm uses to evaluate what products go into their job
Important Topics in 2022 For Building Materials Manufacturers From An Interior Designer
How You Can Help Your Distributors Sell Your Product, with Eric Lanel
About
Constructing Brands Podcast
The Constructing Brands podcast is a platform dedicated to exploring the stories, strategies, and successes of the people and companies shaping the built environment. Hosted by Eric Lanel, a seasoned agency owner and branding expert, the podcast dives into the journeys of industry leaders and innovators who have overcome challenges, developed unique solutions, and created lasting impact.
Each episode provides listeners with actionable insights into what drives success, from developing a strong Unique Selling Proposition to navigating pivotal moments in business. Through engaging conversations, Constructing Brands celebrates the visionaries and trailblazers who are redefining the industry, offering inspiration and practical knowledge for professionals looking to elevate their own brands and businesses.